The ecommerce indexing checklist

Ecommerce sites typically have far more URLs than they have crawl budget. The trick is being deliberate about what you push to Google.

Index: canonical product pages, category landing pages, brand pages, and a small number of high-intent filter combinations.

Do not index: faceted filter URLs that combine 3+ attributes, sort variants, internal search results, and printer-friendly versions. Use canonical tags and the noindex header to keep them out.

For the URLs you do want indexed, submit new and updated pages through an indexing service the moment they are published — especially for seasonal collections where every day of delay is lost revenue.